HOKUROKU SOUSUI

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The Three Keys
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The Three Keys

Our costly efforts to use wild plants in skin care draws on the Japanese sense of Nature, cleanliness, functionality, and minimalism. The transparent and strangely dark red soap embodies extracts of Amachazuru and Lonicerajaponica’s leaf. Because skin cannot itself remove dirt, the unwanted cells still clinging to the surface need to be peeled away in order to keep it clean. But care is needed not to wash too hard. HOKUROKU SOUSUI’s soap imposes little burden on the skin so, as you wash with it morning and night, just make a ball of fine-bubble lather and pat it onto the face, touching the skin as little as possible with the fingers, and wash without rubbing. Around the eyes and mouth it is enough to dab the bubble-ball on to wash away all dirt. The clean skin left behind when the unwanted stuff is removed allows the ingredients that provide moisture care to pass straight to the keratinous layer. To make skin healthy you need to create healthy cells, and that involves the whole metabolism, which is so closely associated with food, exercise, baths, sleep and keeping the body warm, so it is essential to review lifestyle habits and ensure conditioning from within.

The Right Way to Wash the Face

正しい洗顔

Face Washing to Get Back to Bare Skin

The skin itself can get rid of perspiration and sebum (skin oils) but it cannot get rid of dirt. Makeup, perspiration, old sebum, and cells that have finished their metabolic role remain as dirt, and they all interfere with further metabolism, weakening the skin. In order for the skin to be healthy, choose a facial cleanser that doesn’t burden the skin, and wash your face the right way, for you need to get rid of all that dirt.

The Role of Cleansing: It Gets Rid of Oily Make-up.

When makeup remains on the face it not only interferes with skin metabolism but the oils in the remaining makeup also prevent the moisturizers applied after washing the face from getting into the skin. To reduce the burden on the skin to the greatest extent possible, it is important to select cleansing that suits the makeup and blends quickly with it, and that doesn’t remove moisture needed by the skin.

The Role of Face Washing: It Gets Rid of Dirt, Bacteria and Excess Sebum.

The purpose of face washing is naturally to get rid of dirt and excess sebum, and to ensure that moisture penetrates the skin without delay. To do this, it is important to select a facial soap that can remove dirt without removing too much sebum. Also, to wash delicate skin without burdening it, the right amount and quality of lather is vital. Make enough lather to form a soft and springy cushion between your hands and your face before washing it.

How Often to Wash Your Face

Basically wash twice a day, morning and night. Just as breathing continues while you sleep, perspiration and sebum also continue to be secreted. This makes it essential to wash your face in the morning. If you choose a face wash that only lightly burdens your skin, it will not be damaged by twice-daily washing, nor will it become dry.

Face Washing Water Temperature

Lukewarm water at a temperature of 35 to 37℃ is suitable for face washing. At lower temperatures, the pores will close, making it both impossible to wash away the dirt in them and harder to remove oily dirt. On the other hand, high temperatures can remove the outer protective layer of skin.

Face Washing

Face Washing

Wash your entire face in lukewarm water to remove any water-soluble dirt.

Face Washing

A foaming net is better than the hands alone and will quickly give you the proper foam for face washing. Place the soap in the foaming net and apply lukewarm water so that it is fully moistened.

Face Washing

Squeeze the foam out of the net and place it in the palm of your hand. The finer the foam, the better the application to your skin and ability to remove dirt from small depressions.

Face Washing

The volume of foam should be roughly the same as two ping-pong balls. Having enough foam with enough resilience creates a cushion between your hands and face that reduces friction as you wash, for less stress on your skin.

Face Washing

Begin by applying the foam to the forehead, nose and other areas that secrete large amounts of sebum. Save areas that tend to be dry for last. Move your hands slowly as if you are rolling the foam--do not directly rub the skin with your hands.

Face Washing

Likewise, do not rub the skin with your hands when you rinse, simply apply lukewarm water. Inadequate rinsing can cause skin problems. We recommend spending twice the time on rinsing that you do on washing to be sure that all soap is gone.

Watch the Process from Washing to Moisturizing (video)
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