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Today’s Japanese culture only exists because of Japan’s Nature. Japan has its own beauty and delicious tastes. HOKUROKU SOUSUI has first learnt from Japan’s Nature, and secondly respects and is grateful for the wisdom of those who lived in former centuries and millennia, in developing our skin care using effective ingredients. From the moisturizing effects of Amachazuru, through the blood circulatory effects of Yuzu, the moisturizing, regulating and toning effects of Yomogi, the moisturizing, anti-inflammation, and anti-oxidizing effects of peach leaves, the immune-boosting effects of anthocyanin (from grape leaves) and the skin-regulating effects of polyphenols (from grape skins)… wild plants are amazing! The power of Nature is astounding! Wash your face with these wonderful wild plants, use them to moisturize or to create hair through which your fingers run easily, relax with them, and eat them. HOKUROKU SOUSUI will continue to expand the world of wild plants more and more.
Water is a major ingredient in cosmetic products. If we could use medicinal water in place of regular water, we could create a new kind of skin-care product. That was the inspiration behind the unique development of the water used in our products, which we named “Shinsou-sui”(plant extract). The wild plants grown in our premises are harvested at a time of the year when their effective ingredients become most potent. They are dried in a climate-controlled room to achieve ultimate concentration of the ingredients, then soaked in special water along with peach leaves and fruit, ginger, yuzu and grapes. This special water is subterranean water refined by Mount Fuji. Rain and melted snow on Mount Fuji are absorbed into the ground in a couple of hours. They subsequently spend several decades to several centuries permeating the basaltic layer to form a remarkably pure and polished subterranean river. We draw this water, then filter and sterilize it to increase its purity. When the dried wild plants are soaked into this pure water they expand to more than twice its volume, transferring the beneficial ingredients to the pure water: sometimes creating a stunning amber color. This is “Shinsou-sui”.
To avoid any breakdown of the effective ingredients by ultraviolet light, they are slowly dried indoors to concentrate them.
After filtering them through groundwater from Mt. Fuji they are sterilized. In this way, we powerfully increase the retention of ingredients.
The work is done in hygienically maintained clean rooms. Pure water is then introduced to the carefully dried plants,
Which suck up the water and swell to more than double their volume and discharge their store of active ingredients?
By sprinkling the water in which the active ingredients have been dissolved, their distinctive colorings can be checked, and then filtered.
We call this liquid in which the active ingredients are so plentifully present shinsou-sui (best translated as “plant extract”).
Fujikawaguchiko Factory stands nearly 1,000 meters above the base of Mt. Fuji. Located among trees over 30 m high, with mountain azaleas, violets and other flowers blooming in their seasons, and deer grazing in its bountiful Nature. Our raw materials use groundwater brought up from 200 m beneath Mt. Fuji, and we develop products that primarily come from a combination of plants, from Nature, and from inorganic minerals. In our concern for the effects on skin, we use some synthetic substance derived from petroleum after confirming their safety for the human body and that they will degrade in the environment. On the other hand, we use no additives based on parabens or any of the other substances on the original schedule that required listing, nor mineral oils, synthetic perfumes, synthetic colorant, or silicone. As these are substances applied daily to the skin, we take the greatest care possible in our selection of raw materials and our methods of production.
HOKUROKU SOUSUI Research Farm is located where the soil of volcanic ash ensures the excellent drainage of water so characteristic of the Mount Fuji north base region. Here, we make no use of agricultural chemicals or chemical fertilizers, and we sprinkle as little water as possible. Our research aims to ensure that plants make the best use of their own powers of growth. The plants themselves extend their roots wide and deep into the soil, and we wait until they can draw plenty of water from morning dews, falling rain, and ground water. By so doing, they can thrive even in a hostile environment. The useful plants native to the Fuji Hokuroku area provide consistent supplies of shinsou-sui (plant extract), shinsou-yu (plant oil) and other substances for our products, and to find even a single additional one we are working day-to-day with local farmers to cultivate other plants.
Wild roses bloom in profusion around our research farm.
We planted a set of Chamomile with local residents
Perilla raised from seed has grown well.