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The Three Keys

Our costly efforts to use wild plants in skin care draws on the Japanese sense of Nature, cleanliness, functionality, and minimalism. The transparent and strangely dark red soap embodies extracts of Amachazuru and Lonicerajaponica’s leaf. Because skin cannot itself remove dirt, the unwanted cells still clinging to the surface need to be peeled away in order to keep it clean. But care is needed not to wash too hard. HOKUROKU SOUSUI’s soap imposes little burden on the skin so, as you wash with it morning and night, just make a ball of fine-bubble lather and pat it onto the face, touching the skin as little as possible with the fingers, and wash without rubbing. Around the eyes and mouth it is enough to dab the bubble-ball on to wash away all dirt. The clean skin left behind when the unwanted stuff is removed allows the ingredients that provide moisture care to pass straight to the keratinous layer. To make skin healthy you need to create healthy cells, and that involves the whole metabolism, which is so closely associated with food, exercise, baths, sleep and keeping the body warm, so it is essential to review lifestyle habits and ensure conditioning from within.

Correct Moisturizing


Moisturizing leads to Fresh, Lustrous Skin

After face washing, the layer of sebum that protects the skin is temporarily lost. This means that, for the two or three hours a new layer takes to form, the defenseless skin needs to be protected. Turnover in the keratinous layer ensures replacement with new cells that protect the skin. And water is essential for the proper functioning of this turnover. Skin has its own ways of retaining water, but dry air, age and stress, etc., can weaken them, making moisturizing with toilet water and lotions necessary.

The Role of Toilet Water: Supplementing Water and Humec-tants.

Skin that has lost its ability to retain water needs toilet water to supplement its water and its humectant abilities. Also, the humectants that toilet water contains make just-washed skin softer, so that it effectively enables lotions and creams to be absorbed more readily.

The Role of Lotions and Creams: Keeping Skin Moist

Just-washed skin, without its layer of sebum, in time loses even the moisture it is given in toilet water. In order to retain that moisture, which is important for a moist and lustrous skin, lotions give skin the needed oils, and these can be supplemented by creams if necessary. Correct moisturizing consists of using lotions and creams to ensure that moisture is retained in the skin. This does not mean repeating the same moisturizing every day, but rather checking skin condition and applying it only to the places where moisture is needed, and avoiding areas already moist enough.



Immediately after washing, before your face dries, place a small amount of lotion in the palm of a clean hand. The reason for using the palm is so that you are able to check the state of your skin and monitor how the lotion works in as you apply it.


Apply the lotion with the palm of your hand, beginning with the cheeks and other areas that tend to dryness, so that your entire face is covered. Using your hand will warm the lotion and make it easier to work into the skin.


Immediately after washing, your skin is unprotected and extremely sensitive. Never rub it with your hands. Gently pat the skin to spread the lotion.


Work the lotion in slowly, taking time to allow the skin to soften. You are done when your palm sticks to the skin. Apply once again to areas like the cheeks, under the eyes and around the mouth that are prone to dryness.


The milky lotion provides a ""cap."" Apply it before the moisture from the lotion has time to dry. Place a small amount of milky lotion in your palms, spread it out with both hands and work it into the skin the same way as you did with the lotion.


Apply more to areas that are prone to dryness and less to areas that secrete large amounts of sebum. Add cream for areas particularly prone to dryness.

Watch the Process from Washing to Moisturizing (video)