Flowers blooming in the wild are beautiful. They are strong, robust, graceful, and beautiful. This is the beauty of Japan. I wondered if it would be possible to borrow the beauty of wildflowers to create a simple beauty product that expresses the essence of Japanese beauty. The idea that popped into my mind when I read a book on wildflowers took shape over time, and with the help of friends, finally took shape in 2012. Hokuroku Sosui. Water of grasses at the foot of the north. Skin care made from wild plants. Please call it "Hokuroku Sosui.