Wild flowers in the field are beautiful. They are strong, energetic, vigorous and beautiful. We believe this is what represents Japanese beauty. “Can we make real beauty products with this power of wild plants, which express the quintessence of Japanese beauty?” In 2012, this idea - inspired by a book on wild plants - was finally translated into reality with the course of time and the encounter with new friends. HOKUROKU SOUSUI - Water of wild plants from the foot of the north side of the mountain. Please call us “HOKUROKU SOUSUI”.